Sleep & Business Start-Up Mentorship Programme

Qualify as a sleep consultant AND set up your sleep consultancy with immersive coaching and training from industry-leading sleep consultants & experienced business mentors.

Course Overview

60-90 hours of online learning + assessment

Accredited, globally recognised Level 3 OCN qualification

70 modules of extensive sleep and business training

Strategic business advice, from securing clients to setting your marketing strategy

12 months post-course support & personal mentoring with Dani or Chris

Get certified, launch your business & upgrade your life


You’ve found the most comprehensive Sleep and Business Start-up Mentorship Programme on the market. We genuinely believe you won’t find this depth of training or blueprint for business success anywhere else! It includes:

🚀 60-90 hours of online learning + assessment

🚀 Accredited, globally recognised OCN qualification

🚀 70+ modules of extensive, practical business training 

🚀 Strategic business advice, from securing clients to setting your marketing strategy

🚀 12 months’ post-course support & personal mentoring from Dani and Chris

Investment: £3,499

Setting you up for success

Our Sleep and Business Start-up Mentorship Programme not only provides you with the qualification you need to start practising as a sleep consultant immediately but also means you’ll finish the course with a brand new, flexibie business, set up for success.

All modules are led by us, Dani and Chris McFadden, two of the world’s leading sleep consultants and business owners in this industry! We not only share our extensive experience as sleep consultants, but also as entrepreneurs ourselves, who have now empowered over 300 women via our training, to successfully think beyond conventional, inflexible roles and start their own businesses.

The industry’s most comprehensive sleep consultant training mentorship programme

“The Sleep Consultant Academy offers a unique educational experience in sleep consultancy.  Their distinctive approach, combining immersive training with comprehensive support, has set a new standard in the industry.”

Alex Sterling, 2024 Global Recognition Award

How the programme works

Flexibility is at the heart of what we do, so the content in the course section of the programme is 100% online and self-paced, featuring video lessons from Dani and Chris. There are no deadlines and no expiration dates, so you can learn to suit your schedule.

With the business startup modules, we provide the tools and templates you need to fast-track to a fulfilling business, and we offer every client 12 months of post-course support. 

However what really sets our Academy apart is the coaching and teaching we provide you…


How we support you

Within the programme, we provide the tools and templates you need to fast-track to a lucrative business, and we offer every student 12 months of post-course coaching and mentoring. This includes two weekly live calls to help guide and mentor you through the sleep content to become a certified sleep consultant, the business content to help you set up and launch your business, and to mentor you through coaching your new clients.

This is a fully immersive coaching and mentoring programme and we are there to support you daily.

What the programme covers

We know exactly what it takes to build a hugely successful infant sleep business from the bottom up, so the business start-up content in the programme covers every aspect of starting your sleep consultancy business. From choosing a business name to securing your first client and implementing a robust marketing plan, you’ll learn the essential strategies you need to succeed. 

This programme is EVERYTHING we wish we had known when we first started our sleep consultancy, The Mummy & Daddy Sleep Consultants®, we even tell you about the mistakes we made along the way, to save you from doing the same.

The Sleep Consultant Certification part of the programme covers everything you need to know to become a world-class infant sleep consultant. From understanding the basics such as the science of sleep, sleep safety and the sleep environment, through to nap transitions, sleep training methods and failsafe routines for both babies and toddlers.

Here’s an overview of exactly what’s included

  • The online Sleep Consultant Certification Course (worth £399). This covers the foundations of sleep knowledge, which you need to read/watch before the business training.
  • How to create your brand and set up a business from scratch, including 30-50 hours and over 50 modules of business training videos presented by Dani & Chris. This is the most comprehensive sleep & business startup course available, where we bring your sleep knowledge to life, practice with real case studies and explore complex sleep challenges.
  • 12 months’ coaching and mentoring support, including daily support via our Private Coaching Group as well as 2 weekly group calls, and we guarantee to help you secure your first client.

On-going Mentorship & Support

And it doesn’t end with the incredible video content!

We coach and mentor you for a 12-month period and provide you with all the materials you need to launch your business and get off to a flying start. 

Here’s what you’ll receive:

🫶🏼12 months of access to a Private Group and close mentoring from Dani and Chris

🫶🏼Two weekly live support group calls to help support you, guide you and overcome any challenges you are facing

🫶🏼Business templates to launch and run your business including sleep training programmes, invoices, questionnaires and diary logs for your new clients

🫶🏼Videos of discovery calls we’ve completed with real clients (with a high success rate, which took us over 12 months to perfect!) and consultation scripts

🫶🏼Training  on how to coach and work with parents and overcoming potential obstacles

Our bespoke courses have been accredited by leading training provider, Open College Network (OCN). We chose to partner with the OCN because unlike CPD, the OCN is a regulated body and is considered the gold standard regulated training provider. Sleep consulting is not a regulated industry, so taking a course like ours that has been certified by a regulated body, holds far more weight within the industry.

Make your money back with a handful of clients

One of the questions we’re asked a lot is how long it takes to recover the cost of the programme, and the answer we tend to give is ‘not very long!’. A sleep consultant will normally charge between £250 and £450 for a virtual consultation, so you’ll normally cover the cost of the course within your first 8-10 clients.

How long this takes is really down to you and how many clients you choose to take on, but we’d say it’s possible to work with up to 4-6 clients in 8-10 weeks following your launch and applying the strategies you’ve learnt on the course.

Download our Earnings Guide for more on this.

Success Stories


Read how some of our recently certified sleep consultants have created successful businesses and transformed their lives for the better. 

Our next success story could be yours!


“Chris & Dani have been absolutely amazing & I couldn’t recommend their Sleep Consultant Academy sleep & business course enough. Their knowledge in the areas of both sleep & business is fantastic – & their first hand experience of this industry is invaluable. Both the course materials and live sessions have been comprehensive and really set me up to feel like I can go ahead and start my own business – with all the support that’s been already, combined with all the support they’ve got set up going forward. I have been so impressed with Chris & Dani’s commitment to answering questions, to recording extra sessions, to getting back to emails and sending us clear and helpful information at every stage. The resources have been incredible – in content, clarity and count! A huge thank you from me”


The Goodnight Sleep Consultant


“Dani and Chris have run an excellent course that I feel has really set me up for my new career. The background reading was informative and easy to digest and the zoom classes were really well run. I loved being part of a small group so we each felt involved and we managed to build a rapport in the group. They have also offered a lot of ongoing support which will be so useful in the coming months. Thanks so much!”


Aurora Sleep Consultancy


“I signed up to the accreditation and business course. The Sleep Accreditation course was brilliant, made furthermore outstanding due to Dani & Chris’ extensive knowledge themselves. The business side of things was what I found extremely beneficial. It’s incredibly thorough, and there’s an option for continued support which I chose to do. Since getting the certification I have started my own business which without their guidance and support I’d have been a long way off where I am now.”


The Wide Awake Club


“The Sleep Consultant Academy is supportive, nurturing and inspiring. Dani and Chris provide quality training in both sleep consultancy and business start-up.  Since qualifying, I have set up my business and am loving working with families knowing I have their tried and tested methods in my toolkit. The wealth of knowledge and experience they have continues to benefit me greatly through my Gold Membership. I love that you can remain part of the Academy after qualifying; great CPD opportunities and a wonderful community to be part of. The whole thing is very special. Life-changing, actually”


The North Star Sleep Consultancy


“I am so happy I picked The Sleep Consultant Academy. I can’t rave enough about how good Dani & Chris are at delivering the course, their knowledge, experience and their personalities shape this course and make it so enjoyable. The amount of knowledge you take, the support provided and the confidence you are installed with is priceless. Dani & Chris don’t hold back, they want you to be fully geared with all the tools and have all the knowledge, they don’t miss out on a thing. I wouldn’t think twice about it, you won’t regret it!”


The Wee Sleep Coach


“I have loved every second of this course. Doing the complete business start up has been invaluable- there are so many things I didn’t know I didn’t know about setting up my first business and the information was presented in an interesting and manageable way. Chris and Dani are engaging, approachable and on hand every step of the way. They are invested in every student and genuinely want all of their students to set up a successful sleep consultant business. Thank you so much Chris and Dani, I am so grateful for not only the course you have delivered and knowledge you have shared, but also the ongoing support you offer during the process of setting up and getting started with this exciting new venture.”


Tiny Moon Sleep Consultant

Module Overview


Sleep Consultant Certification Course & Assessment

Once you sign up and make your initial payment, you’ll receive instant access to our course. This includes 19 sleep modules, 9 real-life case studies which will teach you how to work with clients, and the assessment. These provide you with the skills, knowledge and certification you need to practise as an infant sleep consultant, anywhere in the world. It also includes advanced sleep content and business modules which will help you launch your very own consultancy. See the breakdown below.

Section 1 - Advanced Sleep Content

This section covers 9 different case studies, and about 30 hours of learning, and is devoted to delving through case studies to see how the theory plays out in real-life scenarios. Unpicking a wide range of sleep challenges and solutions sets you up for success from your very first client.

Section 2 - Brand Building & Market Positioning
  • How to create your brand, including your business name, logo, business ethos and brand style
  • How to define your target audience(s) with our ‘perfect client’ sessions
  • Get to grips with AI and how to use it successfully to elevate your brand
  • Discover the best free and low-cost tools we use for creating branded content across different platforms
Section 3 - Product Creation
  • Explore a choice of sleep consultancy services and identify the best type(s) for your business
  • Discover the different sleep consultancy product types and define the ones that best suit your style
  • Understand different client support models and choose those that work best for you
  • Learn how to create a pricing strategy, based on the all-important competitor analysis
  • Make money while you sleep – we share our key approach to achieving every business owner’s dream!
Section 4 - The Client Process
  • Perfect the art of the discovery call as we share scripts, templates, best practices and videos of Chris in action
  • Learn to create invoices, manage instalment plans, send professional email communications for billing and how to handle unpaid invoices.
  • Discover the best practice for creating client logs using our tried and tested templates
  • Learn how to conduct a client consultation by watching 8 videos of Chris working with different clients
  • Unlock the power of client testimonials and how to keep them coming
Section 5 - Marketing & Lead Funnels
  • Our most comprehensive module that teaches the fundamentals of marketing and its importance to the success of your sleep business
  • You have your perfect client…but how do you market to them? We show you the key marketing channels we used to create our successful sleep consultancy and (the ones that will waste your money!)
  • Take an in-depth look at lead funnels, lead magnets, how to use them to win clients and how to nurture your leads
  • Learn how to create a marketing strategy and deep dive into the key marketing channels.  Includes print marketing, public relations, local networking, website tutorials, a google masterclass covering SEO and Google ads, Facebook ads, content marketing, email marketing and targeted campaigns
Section 6 - Social Media
  • Key to our own success as The Mummy & Daddy Sleep Consultant®, we  share our strategy for securing 40k followers across our social media platforms
  • Learn which platforms work the best for sleep consultancy businesses, the fundamentals of each and which to avoid
  • Understand how to use social media as a revenue generator for your business rather than a shop window and compile a 30-day content calendar 
  • Learn how to utilise social media advertising without wasting your money
Section 7 - Admin & Accounting
  • Gain support on the important admin side of your business including company setup, business insurance, accounting, trademarks and GDPR 
  • Learn how to track your finances and navigate your cashbook with our practical templates
Section 8 - Launching Your Consultancy & Attracting Your First Clients
  • The most exciting part! Learn how to create a robust strategy to launch your business with a bang
  • Discover the best ways to attract your first clients and scale your business quickly
  • We share the pitfalls to avoid (from firsthand experience), top strategies for managing clients and warning signs to watch out for


We know starting your journey as a sleep consultant is a big decision and we’re here to support you every step of the way.

Book a discovery call so we can talk you through how the course can change your life for the better, answer any questions and address any concerns. 


How is this course different to the online Certification Course?

In addition to the sleep consultant certification, this course also provides the most comprehensive business training on the market, where Dani and Chris share best practices and practical advice for starting your own sleep consultancy business, along with 12 months’ post-course support.

How long before the live training do I need to do the Certification Course?

You don’t have to complete the certification first. You can if you wish and many students do find it helpful, but you can complete the certification training and assessment as and when you wish. All that we ask is you read through the course before the live training.

Is there an assessment at the end?

There is an assessment for the certification but not for the business training part of the course.

What qualification will I receive?

We offer sleep consultant courses accredited by leading training provider, Open College Network (OCN). We chose to partner with the OCN because unlike CPD, the OCN is a regulated body and is considered the gold standard regulated training provider. Sleep consulting is not a regulated industry, so taking a course like ours that has been certified by a regulated body, holds far more weight within the industry.

The course is a Level 3 NVQ qualification, which is the level you need to start practising as a sleep consultant immediately. 

Do I receive a certificate or other proof of certification?

You receive an e-certificate and paper certificate.

Is this all I need to become a sleep consultant?

Yes, your OCN Level 3 qualification is all you need to start practising immediately.

When will I make my money back on the cost of the course?

It normally takes just 8-10 clients to secure ROI on the cost of the course, so it depends on how many clients you choose to work with. Download our Sleep Consultant Earnings Guide to find out more.

Is there a payment plan?

Yes, you can pay in instalments. Please get in touch for more information.

Do I need any prior experience in marketing or running a business?

No prior experience is necessary. If you sign up for our Sleep Consultant Certification & Business Start-Up Course, we provide comprehensive business training, which covers how to setup and implement a marketing strategy. 

How do I get my first client?

During the course you will learn about the best marketing strategies for securing clients.  If you take the Sleep Consultant Certification & Business Start-Up course, we guarantee to secure you your first client.

Can I work part-time or do I need to leave my current job?

You can work as much or little as you choose and you absolutely don’t need to leave your current job at first, or at all, unless you want to. If you already have a job or career, we recommend training alongside this at first if you can. As you grow your business and gain more clients, becoming a sleep consultant is a lucrative career and it is possible to earn a six-figure salary – if you choose to.

Will owning a business involve long hours?

Only if you want it to. You can work as much or as little as you wish.

Do you provide ongoing support when the course has finished?

Students who complete The Sleep Consultant Certification & Business Start-Up Course will also receive 12 months of personal post-course support and mentoring from Dani and Chris, which our clients say is invaluable in helping them get their businesses off the ground. We also offer you the option to remain in our community after the 12 months standard support period has ended with our monthly, no-contracts subscription service.

Where our students come from…

We have Certified Sleep Consultants in 31 countries across 6 continents including:

Cayman Islands
Hong Kong
New Zealand
South Africa
South Korea
United Arab Erimates
United Kingdom
United States


  We know starting your journey as a sleep consultant is a big decision and we’re here to support you every step of the way.

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